ATL, BTL and TTL Services
ATL Marketing, known as “Above The Line Marketing,” is a type of advertising that has a very broad reach and is usually not targeted. For example, a national TV campaign where viewers across the country see the same advertisement on different networks. At mSquaredMedias, we are one of the leading marketing agencies in India, recognized for our credibility.
In a TV campaign run by a single company, the advertisement is shown nationwide, with every viewer receiving the same message. This type of advertising is used to create general awareness of the brand, attract attention to the business, and build goodwill.
BTL Marketing, or “Below The Line Marketing,” focuses on targeting specific groups and demographics. For instance, a company could run a direct marketing campaign in a large city, aiming to reach a particular audience and observe their purchasing behaviors. At mSquaredMedias, we are also among the top advertising agencies in India, known for our credibility in this area.
